Marketing

Another unfortunate incident

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Yesterday was supposed to be a productive morning where a buyer from the North came down to KL for viewing. Not having units from my own listing, I got a few co-agents’ contacts earlier and looked for co-broke. However, not sure if the market is really good or they just don’t feel like co-broking, only one decided to respond to my request.

Since it was Tuesday when we had the conversation and Wednesday was a public holiday (Deepavali), we left the conversation with a confirmation of viewing on Thursday morning at 10:30am. He even asked me for a co-broke letter and my business card to make sure I’m no dodgy agents lurking. I’m more than happy to provide these.

Come Wednesday evening, I sent another Whatsapp message (normally to track the conversation and as evidence leading to viewings) to remind him of the appointment. Noticed the message was read and I did not think much about it later.

I was up early Thursday morning and headed out to the condominium which was 20 minutes away from my place. I reached the place early and went about my breakfast while waiting for the co-agent and my buyer.

Sent out a message at 9:00am reminding him the appointment and noticed that he was last online at 1:20am. I thought he lives nearby and will only make his way to read messages later. At 9:30am, he was still offline and I’m beginning to feel a little uneasy.  I called but couldn’t get through. The phone was switched off. I called again around 15minutes later and the same thing. I knew something is not right.

Finally, at 10:10am, he finally called and told me he totally forgot about the viewing and based on his tone, he was actually trying to accuse me of not confirming the viewing on Tuesday and it’s too late now to arrange with the owners. He said I should write something ‘confirmed viewing on Thursday 10:30am’ in the message to make it clear. Like what??!! Seriously?? After all the reminders??

I told him it’s fine and I would look for others to cover this bulls****. I was very disappointed indeed and in such a short time, I don’t know how to pull this off. The buyer called and I had to walk up to him and told him that I couldn’t get any units for him to view that morning but asked if anything in the afternoon would do. Luckily, and I was lucky for most of the time with buyers and tenants, I was given a second chance.

Immediately I went around sourcing for other agents and finally got 1. Well better than nothing. We went ahead with the viewing and believe it or not, I was told the earlier co-agent was a crafty and dodgy agent around that area and a similar incident happened to him as well. Not sure about the dodgy agent’s motives but heck, I’ll just stay away from these unheard or sleazy agencies from now on.

Lesson learnt. Estate agents like us should really be hardworking and kept looking for quality and personal listing whenever possible. This is where you gain control of situations. When needed to co-broke, make sure it’s with a respectable agent/agency to ensure a good outcome.

Happy hunting guys!

Special mention to Oscar for helping me out. Cool bro!

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Our latest open house at Selekoh Tunku, Bukit Tunku last weekend

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What a weekend. We just had our latest open house at Bukit Tunku over the weekend and what an experience.  Weeks of preparations and arrangements finally paid off with a successful event. We would like to thank the office for the support, especially the Boss, Nieyko, Stephanie (our newbie support), Naz for your ‘cheerleading’ and all who came-by pre and during the open house.. Thank you so much!

And of course, the main figure here is Ms.Billie, my partner for this open house. Thank you for this opportunity, for me to experience my first Bukit Tunku open house.

We were all very excited leading to the day. Flyers, signboards, newspaper ads, and invitations. For me at least, it is not common to have open house around this area and open to all to look at one of Kenny Hills’ (before it was renamed to Bukit Tunku) classic bungalows. So, it is both a marketing and exposure experience for us.

The Selekoh Tunku address has some prominent residents lining up the street too. It would make a great neighborhood and furthermore, this is pretty close to the Jalan Langgak Tunku area – the happening place in Bukit Tunku. Fancy having a nice breakfast at the Kenny Hills Baker or having your lunch at the sumptuous Kenny Hills Bistro or just simply hop over to Sids at night for a quick alcohol fix? It’s just 1 min away.

Over the past 2 days, we had not many visitors or buyers. However, the quality of the visitors supersedes the lack in numbers. Most of them, when asked, came to know about the open house via the sign boards around Bukit Tunku. The interesting thing is, we do have keen individuals and some offers to bring back to the owner.  In fact, there was one who came back 3 times to view the unit! Talk about loving it. But of course, the negotiation is still in its early stage. We just hope for the best.

We ended the open house on Sunday afternoon and we have a total of 2 offers to be brought back to the owner. What an eventful 2 days and we got away with it even though we had it on a King’s birthday. Heh.

There you go. Our next chapter is already in the works and after today’s meeting with the team, boy, do we have a BIG one coming your way to Bukit Tunku very soon! So, stay close to this blog/facebook update and get to know more about what’s going to happen.

Ciao!

Good to know who is who and their roles…

Was a little busy for the past few months.  Been following up few low-hanging listing and would like to close these before my deserved trip to the North next week. Things have been kind to me lately and hopefully after our Bukit Tunku open house this weekend, it gets better!

Been running around collecting listing and meeting with owners recently and noticed that some if not all, are still a little fuzzy about the agents that are representing them. And to top it off, some agents (possibly newer ones) are also somewhat unclear about their roles. It is a good time to learn together now and I have just the infographic here to illustrate that nicely. Take a look, guys.

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So, just to summarize, a listing agent is the one representing the owner of the house/unit. If he gets a buyer and closes the deal by himself, he/she gets the full (2% commission – that’s our fee) from the sale price. And if a buyer’s agent is in the mix, the 2% get shared equally between the two. We call this a ‘co-broking or co-agent’ deal.

If a non-agent (means he/she is not officially registered as a REN/REA) is representing a homeowner and wishes to get something out of it, he/she is only entitled to a referral fee. Usually, these are the relatives or friends of the owner. Normally it’s a 10% of the total commission received by the buyer’s agent – although it may vary for different agencies. So in this case, the buyer’s agent somewhat act as a listing agent too.

Now, let’s go out and tell our owners, buyers and fellow agents what we can achieve together! If you wanna go fast, do it alone… if you wanna go far, do it together!


Infographic courtesy of http://www.Forbes.com | http://www.Redfin.com | PHA Realty

Well done, well done.. Another villa off the grid! (“,)

For a while now this was on the market. It is officially a done deal last week after a prominent buyer from West Malaysia came with his family, viewed and purchased it outright. This was one of the very few units left of 338 U-Thant.

Personally, the one thing that struck out nicely of this development has to be its location. Sitting nicely right along Jalan U-Thant not too far from the main road, it spans over 1 acre+ of freehold land in the heart of KL city neighbouring the exclusive embassy belt. This development also boasts a limited number of villas with only 12 units for the privileged owners.

Access to either side of town is also a plus. To the left, you will reach the Tun Razak main road in less than 5mins (walking!) and to the right, you will get to MRR2 (Middle Ring Road 2) and Ampang Jaya in less than 5mins (driving).

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The price may be hefty for some, but for those who liked the idea of a suburban lifestyle in an ultra-modern concept home, this is a dream come true. The nearby area is matured and you can get almost anything just a couple of minutes of drive. Not to mention, you will be staying in an area filled with notable and prominent figures as your neighbours. The cost of the place immediately dwarfed into comparison.

The pool is filled with saltwater – a very good alternative to those of chlorine based pool. The interior finishing is top-notch and air ventilation is especially well – even when you’re a level down from the ground floor. It’s like having an air-conditioner on!

The rooms are fitted with anti-season fittings and furnishing, making it look modern even after 10 years down the road. The developer is thoughtful enough to include modernised jalousie window panes in certain areas of the house to promote ventilation and also a certain barricade to noise – not that it’s noisy out there. This villa also comes with 4 private parking bays. Talk about brimming with luxuries.

Well. That’s that. Another satisfied customer and agent. Look forward to coming back here and make a lucky strike. It’ll be tough in this market now, but if one never give up things will happen for those who persevere. Thanks for the opportunity (you know who you are) and may we all prosper when the market does a u-turn to its rightful state.

Enjoy the rest of the week y’all! Cheers!

 

Another case study… for agents (Part 2)

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  1. The pic of the agent is no other than – the buyer’s girlfriend!
  2. Both Agent A and B was shocked nonetheless.
  3. Agent A called up the owner and told him what has happened.
  4. However, the owner didn’t want anything to do with these agents’ issues. He just wants to make sure the deal goes thru although he was made aware that he is potentially selling at a lower price (hence the 2% agent fee) to this particular buyer if the agent is indeed someone attached to him.
  5. That is expected though.
  6. As also expected, when the agents tried to get hold of the buyer, he couldn’t be reached. And so does everyone.

Moral of the story for agents out there:

Make sure you try your best to get exclusivity. Always get your agency appointment letter signed by the owner. Without that, you are just another ‘person’ helping another person to market his/her property. Not until you have the appointment/exclusivity in black and white, the above would likely happen.

To the lady agent, all I can say is… karma strikes quick sometimes… (“.)